A content decay diagnosis by senior experts. We analyze GA4 + Search Console + ranking trajectories to surface every URL losing traffic, score each by recovery potential, and prioritize the top 30 refresh targets — with refresh briefs and discovered new query targets for each. $1,200, 14 business days, transparent pricing, no surprises.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
Get My Decay List → ✓ Transparent pricing, no surprises · 14 business days · $1,200 fixed priceTapasSEO's Content Decay & Refresh Target List is a content-decay diagnosis by Leverage (20+ years, 50+ countries). We pull GA4, Search Console, and ranking data to score every URL on decay severity AND recovery potential, then deliver the top 30 prioritized refresh targets — each with a decay diagnosis, specific refresh actions, and new query targets discovered since the page first ranked. $1,200, 3-5 business days, transparent pricing, no surprises.
Per-page decay isn’t random. Each declining page has one or two specific causes. Identifying the cause tells you what to fix.
Stats from 3 years ago, screenshots of old UI, examples featuring shut-down products. Both readers and Google’s freshness signals lose interest.
The query that brought traffic in 2022 now means something different. Google rewrote the intent. Your page is targeting the old intent.
Your impressions are stable but clicks are down. Google AI Overview answers the question, user never clicks. Need to BE the cited source, not the blue link below.
Your page didn’t change. Competitors’ did — better depth, fresher data, richer schema. SERP raised the bar; your page stayed still.
Page was rich-result eligible at publication; SERP feature requirements changed; eligibility lost. SERP visual collapsed back to a plain link.
Newer content stopped linking back. Page’s in-link count quietly dropped. Authority drained. Google deprioritized it.
Every URL scored on traffic decay (12-month trend), ranking decay (Search Console position trend), and click-rate decay (CTR trend independent of position).
Per URL: realistic upside if refreshed (factors: query volume, competitor strength, domain authority, decay cause). Decay alone isn’t enough — recovery potential drives priority.
The shortlist sorted by decay × recovery potential. The pages worth attention first.
For each top-30 target: which of the 6 decay causes apply, with evidence (specific data points or SERP changes).
Per page: specific refresh actions (what to update / add / restructure / re-schema). Not "improve content" — actionable items.
Per page: additional queries the page should be ranking for now (since the original publication). Sub-intents that emerged.
Designed PDF: category-level decay patterns, decay vs. growth split, recovery investment estimate, 90-day refresh sequencing.
Live or recorded walkthrough with a senior SEO consultant — every finding explained, every fix prioritized, so your team ships the right things in the right order.
Diagnose decay + prioritize refreshes by recovery potential
One-time. 3-5 business days. Transparent pricing, no surprises.
🔒 Fixed scope and price, documented up front — no surprises.
Want this implemented for you? Have Leverage do it →
Fixed scope and price, documented up front — no surprises.
Reviewed by senior specialists from the Leverage team.
You order, we deliver in 3-5 business days. Fixed timeline, fixed price.
Output formatted to feed into the Content Refresh & Expansion package if you commission that next.
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 20+ languages.
Content decay is the silent loss of traffic and rankings on previously-good pages over time. Causes include: outdated information (stats, examples, screenshots), shifting search intent, new SERP features (AI Overviews stealing clicks), competitor pages improving, schema/format becoming outdated, and Google’s general churn. Most sites have 30-60% of pages decaying at any given moment, but only flagging happens via manual GA spot-checks.
GA4 traffic trend per URL (12+ month window), Search Console click + impression + position trend per query × URL, ranking trajectory per priority query, SERP feature changes affecting your URLs, internal linking-in changes, and content age vs. competitor freshness. Each page gets a decay score and a recovery-potential score.
A spreadsheet ranking your URLs by decay score AND recovery potential (a page can be decaying badly but not worth refreshing if recovery potential is low). The top 30 prioritized refresh targets, with for each: decay diagnosis (why it’s slipping), specific refresh actions (what to update/add/restructure), new query targets discovered since the page first ranked, and effort estimate. Plus 12-page strategic summary with category-level decay patterns.
This Target List tells you WHICH pages to refresh and WHY. The Content Refresh & Expansion Package ($750) actually does the refresh work on 3-10 pages. Most clients buy this targeting list first to prioritize the right pages, then commission the Refresh package on the top targets.
Transparent pricing, no surprises — fixed scope and price, documented before you order.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
Per-URL decay scoring. Recovery potential. Top 30 prioritized targets. Decay diagnosis. Refresh briefs. New query targets discovered. 3-5 business days. $1,200 once.
Get My Decay List — $1,200One-time payment · 3-5 business days · Transparent pricing, no surprises
If your site has 1,000+ URLs or you need ongoing monthly decay tracking — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.