A focused cart + checkout audit by senior CRO + SEO experts. We walk through your checkout flow as your buyer, flag every friction source (form fields, shipping clarity, payment options, trust signals, mobile issues), and deliver a prioritized fix list with conversion-lift projections per fix. The audit before you A/B-test anything. $1,497, 20 business days, transparent pricing, no surprises.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
Get My Friction Audit → ✓ Transparent pricing, no surprises · 20 business days · $1,497 fixed priceTapasSEO's E-Commerce Checkout Friction Audit is a focused conversion engagement by Leverage (20+ years, 50+ countries). We walk through your checkout flow on desktop AND mobile as your buyer, flag every friction source (form-field bloat, shipping ambiguity, payment option gaps, trust-signal gaps, error-state UX, edge-case handling), and deliver a prioritized fix list with conversion-lift projection per fix. $1,497, 5-7 business days, transparent pricing, no surprises.
Cart UX, edit flow, quantity adjusters, shipping cost transparency, urgency without dishonesty, abandoned-cart triggers, persistent cart across sessions.
Step structure (single-page vs multi-step), guest checkout option, account-creation pressure, form field count, autofill compatibility, error-state UX.
Mobile checkout walked through on iPhone Safari + Android Chrome. Tap targets, keyboard interactions, autofill, mobile payment integration (Apple Pay / Google Pay), CLS issues.
Trust badges, security signals, return policy visibility, shipping policy clarity, contact info presence, social proof placement, third-party reviews integration.
Payment methods offered vs market expectation (credit cards, PayPal, Apple Pay, Google Pay, Klarna/Afterpay/Affirm where relevant, local payment methods for international markets).
Field count, required vs optional clarity, inline validation, error handling, mobile keyboard types per field, autocomplete attribute coverage.
15-25 specific fixes ranked by expected conversion lift × implementation ease. Fix order is sequenced for compounding gains.
Designed PDF with annotated screenshots of every friction point plus a recorded walkthrough.
Cart + checkout friction audit with prioritized fix list
One-time. 5-7 business days. Transparent pricing, no surprises.
🔒 Fixed scope and price, documented up front — no surprises.
Want this implemented for you? Have Leverage do it →
Fixed scope and price, documented up front — no surprises.
Reviewed and finalized by senior specialists from the Leverage team.
You order, we deliver in 5-7 business days. Fixed timeline, fixed price.
Most checkout audits skip mobile. We don't — mobile usually has 60%+ of the friction.
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 20+ languages.
E-commerce sites with traffic but a conversion problem. Sites where you suspect checkout abandonment but don't know exactly why. Pre-Black-Friday checkout reviews. Post-redesign audits to catch what changed. Brand new stores wanting a friction-baseline before launch.
Shopify, WooCommerce, BigCommerce, Magento, Squarespace Commerce, Wix Stores, custom Next.js / Remix / SvelteKit storefronts. Email support@tapasseo.com first if your platform is unusual.
Yes, end-to-end through checkout. We use a test product (a discounted item, or one we void post-test). Some friction only surfaces in real checkout, not in inspector tools.
A 20-25 page PDF audit with annotated screenshots showing every friction point on desktop AND mobile, a prioritized fix list of 15-25 specific changes ranked by expected conversion lift × implementation ease, and a 30-min walkthrough call. We don't do the fixes — your dev team or agency does. We can recommend implementation partners if needed.
Transparent pricing, no surprises — fixed scope and price, documented before you order.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
Cart + checkout. Mobile audit. Trust signals. Payment options. Form fields. Prioritized fix list with lift projection. 5-7 business days. $1,497 once.
Get My Friction Audit — $1,497One-time payment · 5-7 business days · Transparent pricing, no surprises
If you need conversion work across the full funnel (not just checkout), recurring CRO sprints, or A/B test design — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.
The audit flags every friction point costing you conversions. If you’d rather a team implement the fixes — that’s Leverage: done-for-you SEO and CRO, 20+ years.