For multi-topic sites scaling content — not single-niche operations. 500-1,500 keywords clustered by intent, mapped to your existing URLs or new pages, with cannibalization audit and content gap report. The strategic master map every content team needs before they scale across multiple topics. $497, 14 business days, money-back guarantee.
\nSingle niche or one specific topic to dominate? You probably want Topic Cluster Playbook ($297, 10 days) instead.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
TapasSEO's Keyword Universe & URL Mapping Pack is a sitewide strategic keyword foundation by Leverage (20+ years, 50+ countries) for multi-topic content operations. 500-1,500 keywords clustered into topical groups, classified by intent (commercial / informational / navigational), and mapped to URLs — existing pages where they should rank, OR new pages flagged for creation. Includes content gap report, cannibalization risk audit, and a visual site map. $497, 14 business days, money-back guarantee. If you want to dominate ONE specific niche instead of mapping your whole site, see the Topic Cluster Playbook ($297).
Teams that publish without a unified keyword/URL map pay these costs invisibly — and rarely connect them to the missing strategic layer.
Two or three pages target the same intent. Google can't decide which to rank. Each gets diluted authority. You created the problem yourself, and it compounds with every new piece you publish.
Whole subtopics in your space have no URL coverage at all. Buyers searching those queries find competitors. You don't know what you don't know.
Your "best of" page is actually targeting a buyer-stage query while sitting on top-of-funnel structure. Conversion lower than it should be. The fix is intent-mapping, not more traffic.
Content team publishes whatever's "good ideas this month." No cluster authority builds. Each piece stands alone. SEO compound interest never kicks in.
Columns: term, monthly volume, KD, intent classification, topic cluster, mapped URL, page status (live/draft/missing), priority score.
Topic clusters drawn as a tree showing how they connect, which URLs sit where, and what content gaps remain.
Breakdown of your keyword universe by buyer-stage intent. Identifies whether your content footprint matches your funnel or is over-indexed on one stage.
Every cluster where multiple URLs target the same intent. Recommended action per case (consolidate, differentiate, redirect).
Topical clusters with no URL coverage today, ranked by traffic potential. Your content backlog, prioritized.
For every priority URL: target keyword, supporting keywords, intent, recommended structure, internal linking destinations.
Designed PDF on top of the spreadsheet, summarizing the universe shape, gap priorities, and 90-day content sequencing.
Recorded walkthrough with your content + SEO leads so the team can start executing immediately.
Strategic keyword foundation for your content program
One-time. 14 business days. Money-back guarantee.
🔒 Full refund if the map doesn’t deliver actionable strategic clarity.
Want this implemented for you? Have Leverage do it →
If the map doesn’t deliver actionable strategic clarity, you get a full refund.
Reviewed and finalized by senior specialists from the Leverage team.
You order, we deliver in 14 business days. Fixed timeline, fixed price.
Built so your content team can execute Monday morning. Spreadsheet + PDF + walkthrough — no consultancy follow-up sales.
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 80+ industries.
Content teams scaling output (writing 5+ pieces a month) who need a strategic map instead of one-off keyword research per piece. In-house SEO teams setting a 6-12 month content roadmap. Agencies pitching content strategy. Founders running content themselves who feel scattershot and want a unified plan.
Lite ($27), Pro ($67), and Premium ($150) deliver curated keyword lists for specific topics or projects. This Universe & URL Mapping pack is broader: a master keyword universe across your full topical footprint (500-1,500 terms), clustered into topic groups, classified by intent, and mapped to URLs (existing pages where they should rank, or new pages to create). It’s the strategic layer above individual keyword research.
A spreadsheet with 500-1,500 keywords (columns: term, monthly volume, KD, intent, topic cluster, mapped URL, page status, priority), a visual site map showing topic clusters and URL relationships, an intent distribution analysis (commercial vs informational vs navigational), a content gap report (clusters with no URL coverage), an over-coverage report (multiple URLs targeting same intent — cannibalization risk), and a 30-minute walkthrough call.
Universe & URL Mapping is the WHOLE-SITE map across all your topics. Topic Cluster Playbook ($297) goes deeper into ONE topic — pillar page + supporting cluster pages with internal linking architecture. Most clients buy this universe pack first to see all their topics, then commission Topic Cluster Playbooks for the highest-priority ones.
Full refund, no questions asked. Money-back guarantee on every TapasSEO service.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
500-1,500 keywords. Clustered. Intent-classified. URL-mapped. Cannibalization audited. Gaps surfaced. 14 business days. $497 once.
Get My Sitewide Map — $497One-time payment · 14 business days · Money-back guarantee
If your site needs a 5,000+ keyword universe, multi-language mapping, or ongoing keyword strategy work — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.