URL-to-Intent Mapping · Cannibalization · New Site Tree

SEO Content Audit — Map Every Page to Topic + Intent.

A whole-site content audit by senior experts. Every URL mapped to topic + intent + target query. Cannibalization detected. Thin and duplicate pages flagged. New site tree designed. Consolidation/redirect plan. Prioritized content backlog. The architecture audit for sites with content drift. $497, 5-7 days, money-back guarantee.

Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →

Get My Content Audit → ✓ Money-back guarantee · 5-7 days · $497 fixed price

TapasSEO's Content & Information Architecture Audit is a content-architecture engagement by Leverage (20+ years, 50+ countries). Per-URL mapping (topic, intent, target query), cannibalization audit, thin-page detection, duplicate-content detection, orphan-page detection, recommended new site tree, URL/redirect change list, prioritized content backlog. $497, 5-7 business days, money-back guarantee.

Scope: This service is priced and delivered for sites up to 100 URLs. For larger sites, request a custom quote →
When Content Drift Becomes Content Debt

Four Symptoms of an Information Architecture That Needs an Audit.

Sites that need this audit usually have all four. They’re slow to surface because each compounds quietly.

🧐

You can’t answer "what does this URL target"

Pull a random URL from your sitemap. Can you say its target query in one sentence? If half your URLs fail that test, the Information Architecture needs work.

🔫

Multiple URLs target the same intent

"Best CRM 2024", "CRM software guide", "what's the right CRM" — all targeting the same buyer-stage intent. Google can’t pick one. Each gets diluted.

🔥

Old pages rank for queries you’ve forgotten about

A 2021 blog post is still your best-traffic page on a topic, but you’ve since written 4 newer pages on the same thing. Authority is split. None compound.

📁

The sitemap looks like an attic

Pages from old campaigns, abandoned product launches, retired team bios. Not removed because nobody’s sure if they matter. Compounding crawl waste.

Everything You Receive

Inside Your Content Audit.

📊

Per-URL mapping spreadsheet

Every URL: topic, intent, target query, page type, target persona, current performance, action recommendation (keep / consolidate / redirect / refresh / kill).

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Cannibalization map

Visual map of every cluster where multiple URLs target the same intent. Recommended consolidation per cluster (which URL wins, which redirect, which differentiate).

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Thin / duplicate page list

Pages flagged for low value-add (low word count + no unique angle), near-duplicate content, or low-quality auto-generated content. Specific action per page.

😟

Orphan page list

Pages with zero or one internal in-link. Recommended source pages to add links from, OR action to remove if the page isn’t worth keeping.

🌲

Recommended new site tree

Visual hierarchy showing how content SHOULD be organized. Topic clusters, parent/child relationships, navigation depth recommendations.

🔗

URL/redirect change list

Source-to-target redirect map for every URL change recommended. Priority + risk flagged. SEO-safe sequencing.

Prioritized content backlog

Topical clusters with no URL coverage today, ranked by traffic potential. The "what to write next" list, evidence-grounded.

📷

25-30 page PDF + 30-min walkthrough

Designed PDF audit plus a recorded walkthrough call so your content + dev teams understand every recommendation.

Investment

One Price. 5-7 Days. Done.

Content & Information Architecture Audit

Whole-site content architecture audit (sites ≤100 URLs)

$497

One-time. 5-7 business days. Money-back guarantee.

  • Per-URL mapping spreadsheet
  • Cannibalization map
  • Thin / duplicate page list
  • Orphan page list
  • Recommended new site tree
  • URL/redirect change list
  • Prioritized content backlog
  • 25-30 page PDF audit
  • 30-minute walkthrough call
  • Money-back guarantee
Get My Content Audit — $497

🔒 Full refund if the audit doesn’t surface meaningful architecture changes.

Want this implemented for you? Have Leverage do it →

🔒

Money-back guarantee

Full refund if the audit doesn’t surface meaningful architecture changes.

👨‍💻

Senior SEO experts only

Reviewed by senior specialists from the Leverage team.

5-7 day SLA

You order, we deliver in 5-7 business days. Fixed timeline, fixed price.

📝

SEO-safe redirect plan

Every URL change comes with a redirect plan, priority, and risk flag. Your dev team ships the changes without losing rankings.

Built by Leverage

Information Architecture Work, By People Who’ve Restructured Enterprise Sites Without Losing Rankings.

TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 80+ industries.

20+
Years SEO
50+
Countries
80+
Industries
5-7d
Delivery
FAQ

Quick Answers

Who is this for?

Sites with content drift — accumulated 50-100 pages over time without a unified plan. Sites where you can’t quickly answer ‘what does this URL target?’ or ‘why does this page exist?’. Sites suspected of having cannibalization, thin pages, or duplicate intent across URLs. Pre-redesign audits where the new Information Architecture needs to be grounded in actual content patterns.

What does the audit cover?

Per-URL mapping (topic, intent, target query, page type, target persona), cannibalization detection (URLs targeting same intent), thin-page detection (low word count + low value-add), duplicate-content detection (near-identical content across URLs), orphan-page detection (pages with no internal links pointing in), URL pattern + structure review, navigation depth analysis, and a recommended NEW site tree showing how pages should be organized.

What do I receive?

A 25-30 page PDF audit with: per-URL mapping spreadsheet, cannibalization map, thin/duplicate page list with consolidation recommendations, orphan page list, recommended new site tree (visual hierarchy), URL/redirect change list (with priority + risk flags), prioritized content backlog (gaps to fill), and a 30-minute walkthrough call.

How is this different from the Site SEO Audit?

The Site SEO Audit ($1,497+) covers 8 pillars site-wide including content + Information Architecture as one. This Content & Information Architecture Audit goes much deeper into the content/architecture layer specifically: full URL-to-intent mapping, cannibalization audit, thin-page consolidation, new site tree design. Pick this if you’ve ruled out technical issues and the problem is content sprawl. Pick the Site SEO Audit for a broader assessment.

What if I am not satisfied?

Full refund, no questions asked. Money-back guarantee on every TapasSEO service.

Do you implement, or do I implement?

You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.

Map Every Page to Topic + Intent.

Per-URL mapping. Cannibalization map. Thin/duplicate flags. Orphan list. New site tree. Redirect plan. Content backlog. 5-7 business days. $497 once.

Get My Content Audit — $497

One-time payment · 5-7 business days · Money-back guarantee

TapasSEO team — By Leverage | 20+ years SEO & digital marketing across 50+ countries and 80+ industries

Prefer a different channel?

Bigger Site or Custom Information Architecture Engagement? Talk to Leverage.

If your site has 1,000+ URLs or needs a full re-platform-grade Information Architecture project — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.

Still unsure? Talk to a human.

Pick the channel you prefer. A senior SEO consultant from the Leverage team replies within 24h.