SEO Site Migration Done Right. Your Rankings Protected.
A botched migration costs 30–80% of your organic traffic for 3–12 months. Some sites never recover. The Safe SEO Site Migration gives your developers a complete migration blueprint: page-by-page redirect mapping, technical checklist, and step-by-step instructions to migrate with minimal ranking downtime. $2,500. Fixed price. No retainer.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
TapasSEO's Safe SEO Site Migration is a fixed-price SEO migration service by Leverage (20+ years, 50+ countries) — for domain changes, platform moves, redesigns, and URL restructures. Two tiers: $2,500 Migration Plan or $4,000 Full Package with hands-on implementation. Both include 90-day post-migration monitoring. Full refund if the blueprint isn't delivered to spec.
Enterprise-Grade Migration Protection. Priced Like a Product.
What This Work Normally Takes
- · Comparable agency engagement range: $15,000–$60,000
- · Typical timeline: 3–6 months of retainer
- · Backlink-equity prioritization of redirects: 20–40 hours of senior-analyst work
- · Post-migration monitoring often scoped as a separate engagement
- · Post-launch recovery, if something breaks: typically $5,000–$30,000 and 3–12 additional months
What You Pay Here
- $2,500 fixed-price blueprint or $4,000 full hands-on package. One-time. No retainer.
- 10 business days from kickoff to developer-ready blueprint
- Produced by senior SEO experts — 20+ years, 50+ countries, the same methodology used for enterprise migrations
- Page-by-page redirect mapping, prioritized by backlink equity
- 90-day post-migration monitoring with weekly crawl checks — included in both tiers
What Happens When SEO Site Migration Goes Wrong
These are real consequences from real migrations. Every one of them is preventable.
Every Type of SEO Site Migration
Each migration type has specific SEO risks. The service is customized to your situation.
Domain Changes
old.com → new.com. Full rebrand migrations where every URL and all ranking signals must transfer.
Platform Migrations
WordPress → Shopify, custom CMS → headless. URL structures change, templates change, everything shifts.
URL Restructures
Changing URL patterns, cleaning up slugs, reorganizing site architecture. Every changed URL is a risk.
HTTP → HTTPS
Protocol migration. Seems simple but causes 10–20% traffic drops when internal links, canonicals, and sitemaps aren't updated.
International Expansion
Adding /es/, /fr/, /de/ subfolders or subdomains. Hreflang implementation is one of the most error-prone areas of SEO.
Domain Mergers
Consolidating multiple sites into one. Each domain's backlink profile and ranking history must be carefully mapped.
Safe SEO Migration in Four Steps
Pre-Migration Audit
We crawl your current site, identify every page with ranking equity and backlinks, flag technical risks, and create a risk assessment specific to your migration type.
Redirect Mapping
Page-by-page URL mapping from old to new, prioritized by backlink equity. Not a blanket redirect — each page mapped to its closest equivalent on the new site.
Technical Checklist
A customized migration checklist for your dev team: canonical tags, sitemaps, robots.txt, hreflang, internal links, Search Console configuration — nothing missed.
Your Team Executes
Hand the blueprint to your developers. Every redirect, every canonical tag, every sitemap change — documented step by step. They implement, you keep your rankings.
Your Biggest Fear: Discovering Ranking Loss Weeks Later. Solved.
Blueprint delivered before launch. Active monitoring for 90 days after. You catch problems in week 1, not month 4.
Pre-Migration Blueprint
Crawl, backlink-equity analysis, page-by-page redirect map, developer-ready implementation guide. Delivered in 10 business days.
Launch Day
Your dev team executes the blueprint. We're on standby for questions. Search Console change-of-address, sitemap submission, canonical verification.
First Crawl Audit
Catch robots.txt misconfigurations, redirect loops, canonical errors, and indexation anomalies while they're still cheap to fix.
Weekly Monitoring
Search Console Coverage reports, ranking-delta checks, internal link audits. Weekly status notes in your inbox.
Stability Handoff
Final crawl audit, long-tail indexation confirmation, full handoff report. If something's still off, we flag it before you hear about it from revenue.
Your Complete SEO Migration Package
Everything your team needs to migrate safely. Written for marketers AND developers.
Built for Teams About to Migrate — Or Already Did
About to Migrate
Your redesign or replatform is coming. Your dev team says "we'll handle redirects." You know that's not enough. Get the SEO migration plan before launch day.
Pre-migration • PreventionAlready Migrated & Lost Traffic
You migrated weeks ago and traffic is dropping. Your developer says "Google needs time." That's not the issue. The issue is broken redirects, missing canonicals, and indexation errors. We find and fix them.
Post-migration • RecoveryCan't Justify an Agency Retainer
Agencies want $15K–$60K for migration over 3–6 months of retainer. You need a fixed-price, fixed-scope project — not an ongoing engagement for a one-time event.
Budget-conscious • One-timeNo Public Testimonials Yet. On Purpose.
We just launched the migration service publicly. The methodology has protected enterprise clients for 20 years — but we're still collecting public reviews. Here's how we earn your trust instead.
Money-back guarantee
If we don't deliver the complete migration blueprint on time and to spec — audit, redirect map, technical checklist, developer-ready implementation guide — you get a full refund. No questions, no forms, no follow-up pitches.
Senior experts only
Every blueprint is hand-built by senior SEO specialists from the Leverage team — the same people who've protected organic traffic through enterprise migrations. Specific to your site, your stack, your migration type.
20 years of migration methodology
Same framework used for enterprise clients across 50+ countries and 100+ languages. Domain changes, platform moves, international rollouts, mergers — we've seen every failure mode and we know how to prevent each one.
90-day safety net
Weekly crawl checks for the full 90 days after launch. You won't discover a ranking issue in month 4 because we'll have flagged it in week 1. Users' biggest migration fear — delayed-onset traffic loss — is the thing we monitor hardest.
You're not risking $2,500. You're testing a $15,000+ enterprise migration engagement with a 90-day safety net — refundable if we don't deliver the blueprint.
Why $2,500 Once Beats Every Other Path
The forensic depth of an enterprise engagement. The fixed price, speed, and scope of a product.
| What You Need | Agency Retainer | In-House Dev Team | DIY Tools | TapasSEO |
|---|---|---|---|---|
| Price | $15,000–$60,000 | Internal cost | $99–$299/mo | $2,500 one-time |
| Engagement length | 3–6 month retainer | Ongoing | Self-serve | 10 business days |
| Senior SEO experts with 20+ years experience | Varies | N/A | N/A | ✓ |
| Page-by-page redirect mapping (backlink-prioritized) | Sometimes | ✕ | Raw data | ✓ |
| Canonical / sitemap / robots.txt audit | Varies | ✕ | ✕ | ✓ |
| Hreflang implementation plan | Sometimes | ✕ | ✕ | ✓ |
| Developer-ready blueprint (exact steps) | Format varies | ✕ | ✕ | ✓ |
| 90-day post-migration monitoring | Extra retainer | ✕ | ✕ | ✓ |
| Weekly crawl checks during monitoring | Varies | ✕ | ✕ | ✓ |
| No-retainer, no lock-in | ✕ | ✓ | ✓ | ✓ |
| Refund if blueprint isn't delivered | ✕ | N/A | ✕ | ✓ |
Safe SEO Site Migration. $2,500. Fixed Price.
Agency retainers cost $15,000–$60,000
One-time. Audit + blueprint + 90-day safety net.
- Pre-migration SEO audit and risk assessment
- Page-by-page redirect mapping (backlink-prioritized)
- Canonical tag, sitemap, and robots.txt audit
- Hreflang plan for international sites
- Technical migration checklist for your dev team
- Search Console configuration guide
- Step-by-step migration-day instructions
- 90-day post-migration monitoring with weekly crawl checks
🔒 Full refund if we don't deliver the blueprint on time and to spec.
Want this implemented for you? Have Leverage do it →
Audit + blueprint + hands-on implementation by us
One-time. We do the migration work, not just the plan.
- Everything in the Migration Plan, plus:
- We implement all redirects on your server
- We configure canonical tags on the new site
- We submit sitemaps and configure Search Console
- We audit and fix internal links post-launch
- We handle hreflang implementation
- Hands-on migration-day support
- 90-day post-migration monitoring with weekly crawl checks
🔒 Full refund if we don't deliver the blueprint and implementation on time and to spec.
Why Trust Us With Your Migration?
Site migrations require forensic-level SEO expertise. One missed redirect, one misconfigured canonical, one robots.txt error — and months of organic traffic disappear. TapasSEO's migration service is built by the senior team with 20+ years of enterprise migration track record.
We've protected organic traffic through migrations across 50+ countries and 100+ languages. Domain changes, platform moves, international rollouts — we've seen every failure mode, and we know how to prevent each one.
Every migration is manually handled by senior experts — the same methodology we run for enterprise migration programs, applied to your site, your data, and your specific stack.
Migrating a Whole Network? Talk to Leverage.
Multi-site or multi-brand migrations, staged platform consolidations, or ongoing SEO partnership through complex tech transitions — Leverage runs enterprise migration programs and retainer engagements. 20+ years, 50+ countries.
Everything You Need to Know About SEO Site Migration
What types of site migration does this cover?
The Safe SEO Site Migration service covers domain changes (old.com to new.com), platform migrations (WordPress to Shopify, custom CMS to headless), URL structure changes, HTTP to HTTPS transitions, site redesigns that change URL patterns, international expansion with subfolders or subdomains, and merging multiple domains into one. Each migration type has specific SEO risks and the service is customized to your situation.
Why can't my dev team handle the SEO side?
Development teams are skilled at server-side implementation but rarely handle SEO-specific migration work: page-by-page redirect mapping based on backlink equity analysis, canonical tag verification, hreflang implementation for international sites, sitemap generation and submission, Google Search Console configuration, and post-migration crawl monitoring. These are SEO tasks that require SEO tools and SEO expertise — a different skill set from building or deploying a website.
What happens if I just redirect everything to the homepage?
Google treats mass redirects to the homepage the same as 404 errors for ranking purposes. Google's John Mueller has confirmed this publicly. Every page that built ranking equity over time loses that equity entirely if redirected to the homepage instead of its closest equivalent on the new site. Page-by-page redirect mapping is essential to preserve your organic traffic.
We already migrated and lost traffic. Can you help?
Yes. Speed matters — the faster redirect errors, canonical issues, and indexation problems are identified and fixed, the faster Google can re-evaluate your new URLs. Industry research consistently shows that delays compound: sites that wait months usually see worse outcomes than those that act quickly. We do not predict when or whether your specific site will recover — that decision is Google's — but we do give you the fastest, cleanest diagnosis and fix plan. Contact us for a post-migration recovery audit.
How is this different from an agency retainer?
Agencies typically position migration as a 3–6 month retainer engagement at $3,000–$10,000 per month, bundled with ongoing SEO services you may not need. TapasSEO's Safe SEO Site Migration is a fixed-price, fixed-scope project: $2,500 for the complete migration audit, redirect mapping, and developer-ready technical checklist. The $4,000 full package includes hands-on implementation by our team. No retainer, no monthly fees, no bundled services.
How long does the migration service take?
The pre-migration audit, redirect mapping, and developer-ready blueprint is delivered within 10 business days. Both tiers include 90 days of post-migration monitoring with weekly crawl checks after your site goes live. For emergency situations where migration is imminent or has already happened, we offer expedited delivery — contact us to discuss your timeline.
What if something goes wrong after the migration?
Both tiers include a comprehensive pre-launch checklist plus 90 days of post-migration monitoring where we actively check Search Console for indexation errors, crawl anomalies, redirect loops, canonical issues, and ranking deltas — with weekly status updates. The $4,000 full package adds hands-on implementation by our team on migration day. Our goal is simple: you hear about problems from us in week 1, not from revenue in month 4.
Is the Safe SEO Site Migration worth $2,500?
A botched migration costs 30–80% of your organic traffic for 3–12 months. If your site generates $20,000 per month from organic search, a 50% traffic drop costs $10,000 per month — $60,000 over 6 months of recovery. The migration service costs $2,500: less than one week of what you would lose if the migration goes wrong. Recovery services after a botched migration cost $5,000–$30,000. Prevention is a fraction of the cure.
Do you implement, or do I implement?
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
10 Business Days From Now,
Your Developers Have a Blueprint.
Page-by-page redirect map. Technical checklist. Step-by-step migration-day instructions. Plus 90 days of post-migration monitoring with weekly crawl checks. Produced by senior SEO experts — 20+ years of enterprise migration methodology, applied to your specific stack.
Get My Migration Blueprint — $2,500$2,500 one-time · 10 business days to blueprint · 90-day safety net · Full hands-on package: $4,000