For businesses that want to dominate ONE specific topic on Google. Whether you have a site and want to expand to a new vertical, or you’re building a topic niche mini-site from scratch — we deliver the complete topical architecture for the niche of your choice: 5-10 pillar pages, 40-60 supporting cluster topics with keywords to focus on, internal-linking map, and content-brief stubs. Give this to your content team and you’re set to go. $297, 15 business days, transparent pricing, no surprises.
Multiple topics or a sitewide content operation? You probably want Sitewide Keyword & Content Plan ($697, 15 business days) instead.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
TapasSEO’s Topic Cluster Playbook is for businesses that want to dominate ONE specific topic on Google. Whether you have an existing site and want to expand to a new vertical, or you’re building a topic niche mini-site, by Leverage (20+ years, 50+ countries), we deliver the complete topical architecture for the niche of your choice: 5-10 pillar pages with keyword targeting, 40-60 supporting cluster topics with per-topic keyword focus and search volume, the full pillar-spoke internal-linking map, content-brief stubs per topic, and a 90-day publishing order ranked by traffic potential. Give this to your content team and you’re set to go. $297 one-time, 15 business days, transparent pricing, no surprises. If your business spans multiple niches and you need a whole-site map first, see the Sitewide Keyword & Content Plan ($697).
This is the structure Google reads as topical authority — and it’s the structure that lifts every page in the cluster, not just the pillar.
Each cluster covers a specific sub-topic in depth. All clusters link up to the pillar; the pillar links down to each cluster. Strategic cross-cluster links reinforce topical authority.
Each pillar with the broad query it should target, suggested headings, and the scope it should cover. Your topical anchors for the niche.
Every cluster with the keyword to focus on, search volume, intent classification, and which pillar it ladders up to.
One primary keyword per topic, plus supporting variants and the intent it serves — so your writers know exactly what each page is targeting.
Which clusters link to which pillars, strategic cross-cluster links to add, and recommended anchor text per relationship.
Each brief with target word count, suggested headings, intent fit, and the questions to answer. Writer-ready — hand straight to your content team.
The exact sequence to publish in — pillar-first or cluster-first per topic, prioritized by difficulty × traffic potential, with rationale behind each placement.
Your niche sized by total search volume, intent breakdown, seasonality, and competitive density — so you know what you’re building toward.
Everything compiled into one designed PDF. Give this to your content team and you’re set to go.
Pillar + cluster architecture for one niche
One-time. 15 business days. Transparent pricing, no surprises.
🔒 Fixed scope and price, documented up front — no surprises.
Want this implemented for you? Have Leverage do it →
Fixed scope and price, documented up front — no surprises.
Reviewed and finalized by senior specialists from the Leverage team.
You order, we deliver in 15 business days. Fixed timeline, fixed price.
Content-brief stubs are sized for handoff to in-house or freelance writers. No translation needed.
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 20+ languages.
For businesses that want to dominate ONE specific topic on Google. Two scenarios fit: (a) you have an existing site and want to expand to a new vertical, or (b) you want to build a topic niche mini-site from scratch. Both get the same deliverable: the complete topical architecture for the niche of your choice — 5-10 pillar pages, 40-60 supporting cluster topics, internal-linking map, content-brief stubs, 90-day publishing order. Give this to your content team and you’re set to go.
Perfect fit. You tell us the new vertical you want to own; we deliver the full pillar-and-spoke architecture for that vertical — 5-10 pillar pages, 40-60 supporting cluster topics with target keywords, internal-linking map showing how the new vertical connects within your existing site, content-brief stubs per topic, and a 90-day publishing order ranked by traffic potential. Hand it to your content team and they can start publishing the new vertical immediately.
Also a perfect fit. You tell us the niche; we deliver the complete topical architecture you need to launch — 5-10 pillar pages (your topical anchors), 40-60 supporting cluster topics with per-topic keyword focus, the full internal-linking map (pillar-spoke), content-brief stubs per topic, and a 90-day publishing order ranked by traffic potential. Hand it to your content team and you’re set to go.
A topical architecture where one comprehensive “pillar” page covers a broad topic, and 5-10 “cluster” pages each cover a specific sub-topic in depth — all internally linked. Google reads this pattern as topical authority and tends to rank pages within strong clusters higher than standalone pages on the same query.
One niche means one specific topical area you want to dominate. Examples: “crypto sportsbooks”, “SEO tools for agencies”, “electric SUVs under $50K”, “B2B SaaS pricing strategy”. The narrower the niche, the more specific and useful the playbook. If your business spans multiple niches, run the playbook once per niche — or get the broader Sitewide Keyword & Content Plan first to map all your topics, then commission a Topic Cluster Playbook for the highest-priority ones.
Topic Cluster Playbook ($297, 15 business days) = one specific topic, deep architecture (pillar + spokes + internal links + briefs + publishing order). Get this when you have ONE niche you want to OWN — existing-site expansion or niche mini-site. Sitewide Keyword & Content Plan ($497, 14 business days) = your whole site, multi-topic, 500-1,500 keywords mapped to all your URLs with cannibalization audit + gap report. Get that when you have a sprawling site or multi-product business and need a master content map. Many clients buy Universe first, then commission Topic Cluster Playbooks for their top niches.
A 14-18 page playbook covering: 5-10 recommended pillar pages with keyword targeting, 40-60 supporting cluster topics each with target keyword and search volume, per-topic keyword focus, prioritization scoring by difficulty and traffic potential, full pillar-spoke internal-linking map, content-brief stubs per topic (target word count, suggested headings, intent fit), a 90-day publishing order ranked by traffic potential, and a niche scope & demand assessment. Give this to your content team and you’re set to go.
No — this is the playbook (architecture + content briefs + publishing order). For content writing, see the Content Refresh & Expansion Package, or hand the playbook to your in-house writer or freelance team. The brief stubs are designed to be writer-ready.
15 business days from the moment you tell us your niche and target market. The extra time vs basic keyword research goes into senior-level competitive cluster mapping, prioritization scoring, and writing the content briefs.
Transparent pricing, no surprises — fixed scope and price, documented before you order.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
Existing site expanding to a new vertical, or building a niche mini-site from scratch — either way, you’ll have the full pillar-and-spoke architecture: pillar pages, cluster topics with keywords, internal-linking map, content-brief stubs, 90-day publishing order. Give it to your content team and you’re set to go. $297 once.
Get My Topic Cluster Playbook — $297One-time payment · 15 business days · Transparent pricing, no surprises
If your business spans multiple niches, you want a multi-cluster topical map across the whole site, or you want the playbook plus the content writing — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.