For businesses that want to dominate ONE specific topic on Google — not map their whole site. We deliver the complete topical architecture for the niche of your choice: 5-10 pillar pages, 40-60 supporting cluster topics, internal-linking map, content-brief stubs, and a 90-day publishing order ranked by traffic potential. $297, 10 business days, money-back guarantee.
\nMultiple topics or a sitewide content operation? You probably want Keyword Universe & URL Mapping Pack ($497, 14 business days) instead.
Strategy + blueprint for your team to implement. Want it done for you? Upgrade to Leverage →
TapasSEO's Topic Cluster Playbook is a topical authority architecture by Leverage (20+ years, 50+ countries) for ONE niche of your choosing. We deliver 5-10 recommended pillar pages, 40-60 supporting cluster topics each with target keyword and search volume, prioritization scoring by difficulty and traffic potential, the full internal-linking map between pillars and clusters, content-brief stubs (target word count, suggested headings, intent fit), and a recommended 90-day publishing order. $297 one-time, 10 business days, money-back guarantee. If your business spans multiple niches and you need a whole-site map first, see the Keyword Universe & URL Mapping Pack ($497).
This is the structure Google reads as topical authority — and it’s the structure that lifts every page in the cluster, not just the pillar.
Each cluster covers a specific sub-topic in depth. All clusters link up to the pillar; the pillar links down to each cluster. Strategic cross-cluster links reinforce topical authority.
Your niche sized by total search volume, intent breakdown, seasonality, and competitive density — so you know what you’re building toward.
Each pillar with the broad query it should target, suggested headings, and the scope it should cover. Your topical anchors.
Every cluster with target keyword, search volume, intent classification, and which pillar it ladders up to.
Each topic ranked by difficulty × traffic potential. The list you publish in order — not the list of everything you could do.
Which clusters link to which pillars, which strategic cross-cluster links to add, recommended anchor text per relationship.
Each brief with target word count, suggested headings, intent fit, and the questions to answer. Writer-ready.
The exact sequence to publish in. Pillar-first or cluster-first per topic, with the rationale behind each placement.
Designed PDF playbook plus a recorded walkthrough so your team understands the “why” behind the architecture.
Pillar + cluster architecture for one niche
One-time. 10 business days. Money-back guarantee.
🔒 Full refund if the playbook doesn’t deliver a clear architecture you can act on.
Want this implemented for you? Have Leverage do it →
If the playbook doesn’t deliver a clear architecture you can act on, you get a full refund.
Reviewed and finalized by senior specialists from the Leverage team.
You order, we deliver in 10 business days. Fixed timeline, fixed price.
Content-brief stubs are sized for handoff to in-house or freelance writers. No translation needed.
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 80+ industries.
A topical architecture where one comprehensive “pillar” page covers a broad topic, and 5-10 “cluster” pages each cover a specific sub-topic in depth — all internally linked. Google reads this pattern as topical authority and tends to rank pages within strong clusters higher than standalone pages on the same query.
One niche means one specific topical area you want to dominate. Examples: “crypto sportsbooks”, “SEO tools for agencies”, “electric SUVs under $50K”, “B2B SaaS pricing strategy”. The narrower the niche, the more specific and useful the playbook. If your business spans multiple niches, run the playbook once per niche — or get the broader Keyword Universe & URL Mapping Pack first to map all your topics, then commission a Topic Cluster Playbook for the highest-priority ones.
Topic Cluster Playbook ($297, 10 days) = one specific topic, deep architecture (pillar + spokes + internal links + briefs + publishing order). Get this when you have ONE niche you want to OWN. Keyword Universe & URL Mapping Pack ($497, 14 days) = your whole site, multi-topic, 500-1,500 keywords mapped to all your URLs with cannibalization audit + gap report. Get that when you have a sprawling site or multi-product business and need a master content map. Many clients buy Universe first, then commission Topic Cluster Playbooks for their top niches.
A 14-18 page playbook covering: niche scope and search demand assessment, 5-10 recommended pillar pages with target queries, 40-60 supporting cluster topics each with target keyword and search volume, prioritization scoring by difficulty and traffic potential, full internal-linking architecture, content-brief stub per topic (target word count, suggested headings, intent fit), and a recommended 90-day publishing order. Plus a 30-minute walkthrough call.
No — this is the playbook (architecture + content briefs + publishing order). For content writing, see the Content Refresh & Expansion Package, or hand the playbook to your in-house writer or freelance team. The brief stubs are designed to be writer-ready.
10 business days from the moment you tell us your niche and target market. The extra time vs basic keyword research goes into senior-level competitive cluster mapping, prioritization scoring, and writing the content briefs.
Full refund, no questions asked. Money-back guarantee on every TapasSEO service.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
Pillar pages. Cluster topics. Internal-linking map. Content briefs. Prioritized publishing order. For ONE niche. $297 once.
Get My Topic Cluster Playbook — $297One-time payment · 10 business days · Money-back guarantee
If your business spans multiple niches, you want a multi-cluster topical map across the whole site, or you want the playbook plus the content writing — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.