A SERP feature optimization engagement by senior experts. We pick the top 10-15 priority pages and rework them to qualify for the rich results Google still shows (review stars, product cards, sitelinks, breadcrumbs, image/video carousels) plus FAQ + HowTo schema engineered for AI Overview / ChatGPT / Perplexity citation. The fastest visibility boost you can engineer without changing rankings. $1,397, 15 business days, transparent pricing, no surprises.
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Get My SERP Pack → ✓ Transparent pricing, no surprises · 15 business days · $1,397 fixed priceTapasSEO's SERP Feature Optimization is a focused rich-result engagement by Leverage (20+ years, 50+ countries). We pick 10-15 of your priority pages, rework content structure to qualify for the rich results Google still shows — review stars, product cards, sitelinks, breadcrumbs, and image/video carousels — then deploy matching JSON-LD schema. Note: Google phased out standalone HowTo rich snippets in 2023-2024 and removed FAQ rich snippets entirely in May 2026. We still deploy FAQPage and HowTo schema where they earn AI/GEO citations (ChatGPT, Perplexity, Gemini, Google AI Overviews) — just not as Google rich-result plays. $1,397, 15 business days, transparent pricing, no surprises.
Per priority page: which rich-result formats you currently qualify for, which you almost qualify for, which need significant content rework.
We don't just add schema — we run keyword research to ensure the page actually targets queries that trigger the SERP feature you want to win. Schema without demand alignment is wasted effort.
Structured Q&A blocks added with FAQPage schema — not for Google rich snippets (Google removed FAQ rich snippets in May 2026), but for citation in ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews when extracting Q&A answers from your pages.
Numbered step structure with images, durations, and HowTo schema deployed — not for Google rich snippets (Google phased out standalone HowTo rich results in 2023-2024), but to make your procedural pages extractable by Google AI Overviews, ChatGPT, Perplexity, and Claude when answering “how to” queries.
Where it fits: Review and AggregateRating schema with proper verification source. Star ratings rendered in SERP.
Site-wide nav + breadcrumb + heading patterns optimized to encourage Google to surface sitelinks for your brand-name searches.
All schema validated against schema.org and Google's Rich Results Test. Zero errors.
Designed PDF documenting every change made.
Live or recorded walkthrough with a senior SEO consultant — every finding explained, every fix prioritized, so your team ships the right things in the right order.
Each block below explains the rich-result format, what it looks like in Google search, and where we deploy it. Screenshot placeholders are dev-team replaceable.
Google removed FAQ rich snippets from search results in May 2026. If a service still promises you a Google FAQ rich result, walk away — the feature no longer exists. We deploy FAQPage schema for a different reason: ChatGPT, Perplexity, Gemini, Claude, and Google AI Overviews read FAQPage markup when extracting Q&A answers from your pages. Structured, machine-readable Q&A blocks materially improve your odds of being cited in AI answers — the new visibility surface that replaced the old SERP rich result.
Google removed standalone HowTo rich snippets from mobile in 2023 and from desktop shortly after. Procedural “how to X” queries now almost always trigger an AI Overview at the top of the SERP, where Gemini synthesizes steps and cites the sources it pulled from. We deploy HowTo schema (with named steps, images, durations) because it makes your page significantly more extractable by Google AI Overviews, ChatGPT, Perplexity, and Claude when they answer procedural queries — the new visibility surface that replaced the standalone rich snippet.
A gold star rating (e.g., 4.7 ★★★★★) with vote count rendered next to your meta description in the SERP. Eligible for products, services, recipes, software, books, courses, and local businesses with proper verification source. Among the highest-CTR-lift SERP features.
Screenshot: Star rating + review count under a Google blue link.
A grid of indented secondary links shown under your top result for brand-name searches (e.g., “tapasseo” returns the homepage + 4-6 nested pages). Google awards sitelinks based on site structure, internal linking, and search behavior — you can't request them with schema, but you can engineer the structural signals that trigger them.
Screenshot: Sitelinks grid under a brand homepage result.
A horizontal strip of images at the top or middle of the SERP for visual queries (products, places, recipes, design references). Eligibility requires high-quality images with proper alt text, ImageObject schema where applicable, and Open Graph tags. Drives discovery on broad commercial and inspirational queries.
Screenshot: Image carousel embedded in a Google SERP.
A horizontal strip of video thumbnails (YouTube + your own hosted video) shown for queries with video intent. Each card shows the thumbnail, title, source, and duration. Requires VideoObject schema with thumbnailUrl, uploadDate, and duration. The dominant feature for “how to / what is / review” queries above 1k volume.
Screenshot: Video carousel with thumbnails and durations.
Replaces the raw URL under your page title with a clean hierarchical path (Home › Category › Product). Small visual change, meaningful trust signal — it tells the user exactly where the page sits in your site's information architecture and is one of the easiest rich results to qualify for.
Screenshot: Breadcrumb path replacing URL under a SERP title.
A merchant listing card showing price, stock status, rating, and shipping info for product pages. Required schema combination: Product + Offer (price, availability) + AggregateRating (review count + average). Surfaces in standard SERP, Google Shopping, and the Popular Products carousel for commercial queries.
Screenshot: Product card with price + rating + stock badge.
Rich-result rework + schema for 10-15 priority pages
One-time. 15 business days. Transparent pricing, no surprises.
🔒 Fixed scope and price, documented up front — no surprises.
Want this implemented for you? Have Leverage do it →
Fixed scope and price, documented up front — no surprises.
Reviewed and finalized by senior specialists from the Leverage team.
You order, we deliver in 15 business days. Fixed timeline, fixed price.
Every JSON-LD block passes schema.org + Google's Rich Results Test before we ship. No "trust us, we did it."
TapasSEO is the productized arm of Leverage, a boutique SEO consultancy with 20+ years of experience across 50+ countries and 20+ languages.
Sites with 50+ URLs that already rank for some queries but lose CTR to richer SERP layouts. E-commerce sites that need product cards and review stars. Editorial sites that want sitelinks and breadcrumbs for brand searches. Service sites that want their pages cited by AI engines (ChatGPT, Perplexity, Gemini, Google AI Overviews). Generally: sites where ranking is fine, but the SERP visual is plain.
Review stars (Review + AggregateRating), product cards (Product + Offer + AggregateRating), recipe cards (Recipe), sitelinks (structural / brand signals), breadcrumbs (BreadcrumbList), image carousels (ImageObject + good OG/alt), video carousels (VideoObject), Top Stories eligibility (Article + author + freshness), and Speakable (for voice search). We pick the formats that match your content types. FAQPage and HowTo schema are included where they add AI/GEO citation value (ChatGPT, Perplexity, Gemini, Google AI Overviews) — but we don't position them as Google rich-result wins, because Google has phased both formats out of standard search results. See the disclaimer below.
No — Google phased out both formats from standard search results. Standalone HowTo rich snippets were removed from mobile in 2023 and from desktop shortly after. FAQ rich snippets were removed entirely in May 2026. Procedural “how to” queries and Q&A queries now mostly trigger AI Overviews at the top of the SERP — where Gemini synthesizes an answer and cites the pages it pulled from. If any service still promises you a Google FAQ or HowTo rich result, walk away. We still deploy FAQPage and HowTo schema on relevant pages, but for a different reason: AI engines (ChatGPT, Perplexity, Gemini, Claude, Google AI Overviews) read these markups when extracting Q&A and step-by-step answers. Structured, machine-readable content materially improves your odds of being cited in AI answers — the new visibility surface that replaced these rich snippets. For guaranteed Google rich-result wins, we prioritize Review, Product, Sitelinks, Breadcrumbs, and Image/Video carousel optimizations.
A rich-result eligibility audit for your top 10-15 priority pages, keyword demand research per feature (so the page targets queries that actually trigger the SERP feature you want to win), content rework done (FAQ blocks added, HowTo step structure, review structures, etc.), JSON-LD schema deployed and validated against schema.org + Google's Rich Results Test, and sitelinks structural recommendations.
No service can guarantee SERP feature display — Google decides per query and the SERP layout changes. What we guarantee is rich-result ELIGIBILITY: your pages will pass schema validation and meet the technical requirements. Whether Google chooses to display the rich result is then a function of query, competition, and Google's ongoing layout changes. transparent pricing, no surprises on the deliverable quality.
Transparent pricing, no surprises — fixed scope and price, documented before you order.
You receive the full deliverable from senior consultants — the audit, blueprint, plan, or instructions for your team to execute. Your team (or your dev) handles implementation. If you want hands-on implementation, upgrade to Leverage → — they will quote you a custom price for done-for-you delivery.
Eligibility audit. Keyword demand research per feature. FAQ + HowTo + Review schema. Sitelinks structure. Matching JSON-LD validated. 15 business days. $1,397 once.
Get My SERP Pack — $1,397One-time payment · 15 business days · Transparent pricing, no surprises
If you need rich-result work across 50+ pages or want full implementation across multiple content templates — drop your details and a free senior SEO consultant from the Leverage team will reach out within 24 hours.