Yonit Shvinkelstain is a co-founder of TapasSEO and of Leverage, the boutique growth consultancy it productizes. Leverage is a global expansion partner for gaming, betting, fintech and emerging-market brands — with clients including 365Scores, Playtika, Betika and ComeOn, and particular depth across Africa and Asia.
TapasSEO turns that same enterprise methodology into fixed-scope, fixed-price deliverables. Yonit's areas of depth: technical SEO, GEO / AI-search visibility (getting brands cited by ChatGPT, Perplexity, Claude and Google AI Overviews), international & multilingual SEO, and iGaming and regulated-market SEO — among the most competitive search landscapes there are.
TapasSEO's other co-founder is Elad Barzilai, who founded Leverage alongside Yonit. Between them the founding team brings 30+ years of combined experience in organic growth, AI search and international expansion for demanding brands in gaming and fintech.
Every guide here is written to be useful whether or not you ever buy anything — evidence first, with the data sourced and the limitations stated plainly.
Guides by Yonit
- How Much Does SEO Cost? Real Prices, Per Deliverable
- SEO for Small Business
- Cheap SEO vs. Affordable SEO
- SEO Packages vs Per-Service
- How to Vet an SEO Provider
- Free SEO Audit Tools
- How to Read an SEO Audit (And Judge Its Quality)
- SEO Report Examples
- Productized SEO vs. Agency Retainer vs. Freelancer
- What a Year of SEO Tools Costs vs. What the Output Costs
- Best SEO Tools for Small Business
- Best Free SEO Tools
- AI SEO Tools and Platforms Compared
- Rank Trackers and Rank Checkers Compared
- Keyword Research Tools vs. Done-For-You Research
- GEO vs. SEO vs. AEO
- What Is Generative Engine Optimization? A Working Definition
- GEO Services and Agencies
- Answer Engine Optimization
- Is Your Brand Invisible to ChatGPT? How to Check
- How to Rank Higher in ChatGPT
- How to Get Cited in Google AI Overviews
- Perplexity, Gemini and Copilot
- AI SEO Tools vs. AI SEO Services
- AI-Ready Content
- llms.txt Explained
- Schema Markup
- Internal Linking for SEO
- Hreflang Tags